SPORTS & ESPORTS
An MVP Match to Remember: Cristiano Ronaldo, who? Meet these guys.
#OWLMVP
Esports is not just a game—it's a rapidly growing phenomenon. The teams and players have a legion of fans hanging onto every click and clack.
But why stop there? MVP candidates deserve more than just recognition; they deserve the red-carpet treatment. We teamed up with the fab five Overwatch League MVP candidates, showcasing them to the world as the true digital athletes they are, putting them in the same league as the MVPs of the most celebrated sports globally.
Russia World Cup
#HowYouFan
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Soccer fans aren't just spectators; they're keepers of unique traditions, celebrators of distinctive rituals, and carriers of their culture's footballing legacy. Every corner of the globe boasts its own idiosyncrasies, creating a beautiful mosaic of fandom.
Enter the global soccer carnival, weaving together fans from all walks of life. T-Mobile seized the chance to spotlight this dance of diversity—whether you cheer for Team X or Y, uphold Tradition A or B, your passion is a celebration in itself.
In our fan-friendly lab, we dissected the essence of soccer fandom, embracing the cultural quirks that make each fan an individual. Because, no matter how you fan, rest assured, we've got your back.
T-Mobile brings its A-game to the OWL MVP competition with an electrifying collaborative campaign.
#OWLMVP
In the ever-evolving realm of competitive Overwatch, the OWL MVP competition transformed into a rollercoaster of excitement and surprises. With esports titans making their exit, every contender was a wild card—making it a race where underdogs could steal the spotlight.
Our secret formula? A deep dive into the Overwatch culture, a prize that could make even the coolest gamer break into a victory celebration, and the captivating touch of OWL influencers that fans adored. We stirred up the drama, collaborating with MVP contenders and the charismatic Plat Chat influencers who spilled the tea on each candidate, turning the competition into a social media sensation.
But we didn't stop there. We sweetened the pot with League Tokens, strategically dropped in a social post, turning fans into participants and making the MVP race not just a game, but a saga of suspense and surprise.
The game never stops on
T-Mobile’s network
#BlizzCon
Gamers don't just play; they crave a constant thrill, an unending rush of victory. We obliterated the barriers separating fans from their passion—the Overwatch World Cup—uniting them with what fuels their fire.
T-Mobile unleashed the fastest signal ever, because Overwatch fans NEVER STOP, and neither should their network.
In a Twitter Moment unlike any other, fans cast their MVP votes from wherever they roamed, wielding #TMobileMVP like a virtual sword.
And to top it off, they experienced BlizzCon through the lens of a true gaming enthusiast—none other than the wizard of gaming vibes himself, Zedd.