Award-winning Creative Director with over a decade of experience leading social-first and 360° campaigns for Fortune 500 brands. Recognized for turning cultural insight into iconic, audience-first storytelling that drives measurable growth. A visionary and collaborative leader who builds high-performing teams, nurtures creative excellence, and turns bold ideas into work that moves culture.
EXPERIENCE
Creative Director
The Community
Los Angeles, CA
July 2024 – Present
Creative Director
Saatchi & Saatchi
Los Angeles, CA
August 2022 – April 2024
Creative Director
Conill - Saatchi & Saatchi
Los Angeles, CA
May 2020 - August 2022
ACD
Conill - Saatchi & Saatchi
Los Angeles, CA
June 2018 - April 2020
Creative Lead, Social Media
Content Creator
Conill - Saatchi & Saatchi
Los Angeles, CA
March 2017 - May 2018
Social Media Content Manager
Conill - Saatchi & Saatchi
Los Angeles, CA
September 2014 - February 2017
News Reporter
Televisión Nacional de Chile, Santiago, Chile
May 2010 - April 2013
● Led Verizon Wireless’s social transformation, infusing culture-first creativity that amplified brand relevance, engagement, and campaign performance across key social platforms.
● Conceived and directed the Verizon Concert Series, a multi-channel experience giving fans exclusive access to A-list artists.
● Spearheaded innovative, data-informed content strategies and guided top-tier talent to deliver standout storytelling across platforms.
● Directed J Balvin’s Holiday social campaign, capturing Latino culture through humor, music, and community connection.
● Defined the creative framework for Verizon’s social FIFA World Cup 2026 campaign, concepting Verizon Ultimate Access—a Beckham-led fan experience connecting fans with soccer icons.
● Guided 360° and social initiatives that strengthened T-Mobile’s cultural footprint and deepened consumer loyalty.
● Championed award-winning work including Toss Your Cap, Santa Calling, and Justin Bieber NYE, blending pop culture with brand storytelling.
● Reimagined T-Mobile’s social presence through insight-driven creative strategies that boosted creative performance, ROI, and conversation across paid and organic social.
● Orchestrated cross-platform narratives merging entertainment, community, and technology—optimized through creative testing and real-time performance learnings.
● Directed large-scale creative and talent experiences across Coachella, American Music Awards, iHeartRadio Music Festival, Premios Lo Nuestro, Austin City Limits, MLB events, and other major cultural stages.
● Envisioned and led creative strategies for General Market and Multicultural audiences, fueling agency growth.
● Developed and led branded experiences for Coachella, American Music Awards, and the FIFA World Cup 2018 (Russia), positioning T-Mobile as a cultural brand during the tournament’s U.S. coverage.
● Defined T-Mobile’s social tone and creative identity, ensuring cohesive storytelling across every touchpoint.
● Partnered with Dick Clark Productions, Goldenvoice, and Univision to enhance production efficiency and elevate creative output.
● Instrumental in securing T-Mobile’s Social Media Agency of Record status through breakthrough creative leadership.
● Built, inspired, and mentored multidisciplinary teams delivering best-in-class integrated campaigns.
● Elevated creative workflows to maximize collaboration and quality while exceeding campaign performance benchmarks and creative KPIs.
● Concepted social-first storytelling aligned with audience insights and evolving platform dynamics.
● Collaborated across creative, production, and strategy to deliver cohesive, culture-driven campaigns.
● Designed content ecosystems guided by analytics and consumer behavior.
● Amplified engagement by merging storytelling craft with performance optimization.
● Delivered national coverage on political and cultural stories, recognized for depth and clarity.
● Conducted exclusive interviews with former Presidents and key public figures, bringing fresh narrative perspectives to audiences.
EDUCATION
Post Graduate Studies in Strategic Communications, University of Arts, Sciences and Communications, Santiago, Chile.
Bachelor of Arts (B.A.) in Mass Communication/ Journalism, University of Arts, Sciences and Communications, Santiago, Chile.