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ANDRES PILLADO STRUBING

Creative Director

ABOUT ME

I am a seasoned Creative Director specializing in Social-first and 360° campaigns. My extensive experience and passion for innovation enable me to create cutting-edge campaign experiences by crafting user-centric content tailored for specific platform dynamics, thus aiding brands in enhancing their impact.

My journey commenced in Social Media content strategy, devising strategies to amplify creative tactics across social channels. This involved utilizing paid media planning and metrics analysis. As my career progressed, I transitioned my focus to creative campaign development, utilizing my technical skills to refine the storytelling process—from concepting and directing A-list talent to overseeing the production and publishing of content pieces.

My career's focal point has been dedicated to curating Social-first and 360° campaign experiences for Fortune 500 companies, garnering recognition through numerous Creative Awards.

As a leader, I've spearheaded the formation of new teams, emphasizing development, mentorship, and collaborative cultivation. This experience has honed my ability to navigate intricate team dynamics, cementing my role as an effective leader.

EXPERIENCE

Creative Director

Saatchi & Saatchi

Los Angeles, CA

August 2022 to Present

Creative Director

Conill - Saatchi & Saatchi

Los Angeles, CA

May 2020 - August 2022

ACD

Conill - Saatchi & Saatchi

Los Angeles, CA
June 2018 - April 2020

Creative Lead,

Social Media

Content Creator

Conill - Saatchi & Saatchi

Los Angeles, CA
March 2017 - May 2018

Social Media Content Manager

Conill - Saatchi & Saatchi

Los Angeles, CA

September 2014 - February 2017

News Reporter

Televisión Nacional de Chile, Santiago, Chile

May 2010 - April 2013

EDUCATION

Strategically oversee and drive the vision for social media and 360° creative campaigns dedicated to enhancing T-Mobile's brand recognition and fostering customer loyalty. Spearhead content ideation, campaign development, and innovative approaches tailored specifically for a social-first audience. Lead the conceptualization of serialized content, collaborating closely with A-list talent within the entertainment industry. Direct and execute the revitalization of T-Mobile's social media strategy, employing user behavior analysis and metric insights to refine creative outputs. Through optimizing content performance and aligning strategies with market trends, contribute significantly to brand development, audience engagement, and overall business growth.

Orchestrated Clio and Shorty Award-winning social media and 360° campaigns for T-Mobile, including 'Toss Your Cap,' 'Santa Calling,' and 'Justin Bieber NYE.' Pioneered innovative creative solutions, delivering groundbreaking content across General Market and Multicultural segments, furthering the agency’s business expansion. 

  • Directed the development and execution of branded content campaigns at high-profile events like Coachella, American Music Awards, Premio Lo Nuestro, Major League Baseball, FIFA World Cup, BlizzCon, etc.

  • Initiated the establishment of T-Mobile's social media brand tone and voice guidelines, ensuring consistency across platforms.

  • Introduced streamlined collaboration processes with production partners such as Dick Clark Productions, Goldenvoice, Univision, and C3, evolving tentpole activations to deliver consistent 360° narratives across channels.

Consolidated the agency's client relations by spearheading innovative social-first content, ultimately attaining the position as T-Mobile's Agency of Record (AOR) for social media, significantly expanding the agency's scope.

  • Built the development plan for new teams specialized in social media and 360° campaigns.

 

  • Led creative campaigns for social media across General Market and Multicultural segments, delivering innovative content that consistently surpassed performance benchmarks.

  • Implemented a cross-functional workflow process, optimizing efficiency, and meeting stringent client expectations.

Led the creative development of social media campaigns for T-Mobile, ensuring alignment with brand objectives. 

  • Guided creative teams in conceptualizing and executing social-first content and 360° campaigns.

  • Collaborated cross-functionally to maintain brand consistency and drive engagement.

Created and implemented channel-specific social media strategies, integrating user behavior, metrics, and consumer journey insights. Oversaw editorial calendars and content distribution to ensure alignment with campaign KPIs and objectives. Delivered comprehensive social media strategies to clients targeting both the General and Hispanic markets.

  • Facilitated creative ideation by providing social media trends and insights, contributing to tailored execution tactics.

  • Provided paid media recommendations to optimize content performance.

  • Crafted user experiences tailored for creative executions, enhancing engagement and interaction with developed content.

Provided comprehensive analysis and interpretation of global news for TV audiences and conducted interviews with former Presidents and parliamentarians.

Post Graduate Studies in Strategic Communications, University of Arts, Sciences and Communications, Santiago, Chile. 

 

Bachelor of Arts (B.A.) in Mass Communication/ Journalism, University of Arts, Sciences and Communications, Santiago, Chile.

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