Dynamic, award-winning Creative Director with nearly a decade of experience driving business growth through
innovative, audience-focused content and strategic brand development. Specialized in social-first and 360°
campaigns, excelling in multi-channel marketing initiatives, impactful storytelling, and fostering team collaboration
and mentorship. Proven track record of building and guiding creative teams to deliver bold, culturally resonant
concepts that elevate brand presence and deeply connect with audiences.
EXPERIENCE
Creative Director
The Community
Los Angeles, CA
July 2024 – Present
Creative Director
Saatchi & Saatchi
Los Angeles, CA
August 2022 – April 2024
Creative Director
Conill - Saatchi & Saatchi
Los Angeles, CA
May 2020 - August 2022
ACD
Conill - Saatchi & Saatchi
Los Angeles, CA
June 2018 - April 2020
Creative Lead,
Social Media
Content Creator
Conill - Saatchi & Saatchi
Los Angeles, CA
March 2017 - May 2018
Social Media Content Manager
Conill - Saatchi & Saatchi
Los Angeles, CA
September 2014 - February 2017
News Reporter
Televisión Nacional de Chile, Santiago, Chile
May 2010 - April 2013
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Launched the Verizon Concert Series multi-channel campaign, offering exclusive private concerts for customers featuring A-list artists.
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Led holiday social efforts with J Balvin, delivering culturally resonant campaigns that increased brand engagement and relevance.
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Spearheaded social-first creative development, driving awareness and growth across Verizon Wireless’s social media platforms.
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Developed innovative content strategies and collaborated with top-tier talent to produce bold, impactful campaigns.
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Directed social media and 360° campaigns, elevating T -Mobile’s brand recognition and strengthening customer loyalty.
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Conceptualized and executed award-winning campaigns, including Toss Your Cap, Santa Calling, and Justin Bieber NYE.
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Revamped T -Mobile’s social strategy using data-driven insights to optimize content performance and audience engagement.
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Designed content strategies and led the development of social-first campaigns, crafting engaging platform-specific narratives that resonated with audiences.
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Developed serialized content aligned with emerging market trends, contributing to sustained brand growth.
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Directed real-time creative execution and talent on-site for high-profile events, award shows, music festivals, and major cultural tentpoles, including iHeart Music Festival, Premios Lo Nuestro, Austin City Limits, and MLB.
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Delivered innovative creative content strategies for both General Market and Multicultural segments, driving significant agency business growth.
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Directed branded content campaigns for marquee events, including Coachella, the American Music Awards, and the FIFA World Cup, achieving standout engagement metrics.
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Established and implemented T -Mobile’s social media tone and voice guidelines, ensuring consistent brand identity across platforms.
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Streamlined production workflows by collaborating with key partners such as Dick Clark Productions, Goldenvoice, E3, and Univision, enhancing efficiency and creative execution output.
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Developed exceptional creative work that helped Conill secure the Agency of Record for T -Mobile’s social media business, significantly expanding the agency’s scope of work.
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Built and mentored creative teams specializing in social-first and 360° campaigns, fostering a collaborative and innovative environment.
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Delivered campaigns that consistently exceeded performance benchmarks while optimizing cross-functional workflows to maximize efficiency.
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Led the creative development of social-first and 360° campaigns, aligning brand messaging with audience needs and platform dynamics.
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Collaborated across internal and external teams to ensure cohesive messaging and flawless execution of campaigns.
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Developed and executed platform-specific strategies informed by consumer insights and metrics, optimizing campaign effectiveness.
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Managed editorial calendars and content distribution plans to align with key performance indicators and campaign goals.
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Boosted engagement by crafting tailored content strategies and integrating paid media optimizations.
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Delivered comprehensive news analysis and on-air reporting for a national audience, covering major political and cultural events.
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Conducted high-profile interviews with former Presidents and parliamentarians, providing audiences with in-depth insights and expert commentary.
EDUCATION
Post Graduate Studies in Strategic Communications, University of Arts, Sciences and Communications, Santiago, Chile.
Bachelor of Arts (B.A.) in Mass Communication/ Journalism, University of Arts, Sciences and Communications, Santiago, Chile.