Dynamic, award-winning Creative Director with a strong focus on social-first and 360° campaigns. Adept in strategic brand development, innovative campaign ideation, and effective team leadership, significantly contributing to business growth and increased agency revenue. With over nine years of experience in the marketing industry, including seven years in management roles, and a proven track record in designing and executing successful creative campaigns for Fortune 500 companies.
Highly skilled in creating user-centric content tailored to platform dynamics that enhance brand impact. In-depth expertise in guiding creative direction, fostering collaboration, and delivering compelling concepts, excelling in overseeing multi-channel marketing initiatives, brand identity, and impactful storytelling. Proven track record in driving engagement, elevating brand presence, and achieving business objectives.
Demonstrated history of forming new teams, emphasizing development, mentorship, and collaborative cultivation. Unique ability to navigate intricate team dynamics through effective leadership. Passion for storytelling, accomplished in delivering innovative experiences leveraging technical skills that foster brand loyalty and customer engagement.
EXPERIENCE
Creative Director
Saatchi & Saatchi
Los Angeles, CA
August 2022 to Present
Creative Director
Conill - Saatchi & Saatchi
Los Angeles, CA
May 2020 - August 2022
ACD
Conill - Saatchi & Saatchi
Los Angeles, CA
June 2018 - April 2020
Creative Lead,
Social Media
Content Creator
Conill - Saatchi & Saatchi
Los Angeles, CA
March 2017 - May 2018
Social Media Content Manager
Conill - Saatchi & Saatchi
Los Angeles, CA
September 2014 - February 2017
News Reporter
Televisión Nacional de Chile, Santiago, Chile
May 2010 - April 2013
EDUCATION
Strategically oversee and drive the vision for social media and 360° creative campaigns dedicated to enhancing T-Mobile's brand recognition and fostering customer loyalty. Spearhead content ideation, campaign development, and innovative approaches tailored specifically for a social-first audience. Lead the conceptualization of serialized content, collaborating closely with A-list talent within the entertainment industry. Direct and execute the revitalization of T-Mobile's social media strategy, employing user behavior analysis and metric insights to refine creative outputs. Through optimizing content performance and aligning strategies with market trends, contribute significantly to brand development, audience engagement, and overall business growth.
Orchestrated Clio and Shorty Award-winning social media and 360° campaigns for T-Mobile, including 'Toss Your Cap,' 'Santa Calling,' and 'Justin Bieber NYE.' Pioneered innovative creative solutions, delivering groundbreaking content across General Market and Multicultural segments, furthering the agency’s business expansion.
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Directed the development and execution of branded content campaigns at high-profile events like Coachella, American Music Awards, Premio Lo Nuestro, Major League Baseball, FIFA World Cup, BlizzCon, etc.
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Initiated the establishment of T-Mobile's social media brand tone and voice guidelines, ensuring consistency across platforms.
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Introduced streamlined collaboration processes with production partners such as Dick Clark Productions, Goldenvoice, Univision, and C3, evolving tentpole activations to deliver consistent 360° narratives across channels.
Consolidated the agency's client relations by spearheading innovative social-first content, ultimately attaining the position as T-Mobile's Agency of Record (AOR) for social media, significantly expanding the agency's scope.
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Built the development plan for new teams specialized in social media and 360° campaigns.
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Led creative campaigns for social media across General Market and Multicultural segments, delivering innovative content that consistently surpassed performance benchmarks.
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Implemented a cross-functional workflow process, optimizing efficiency, and meeting stringent client expectations.
Led the creative development of social media campaigns for T-Mobile, ensuring alignment with brand objectives.
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Guided creative teams in conceptualizing and executing social-first content and 360° campaigns.
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Collaborated cross-functionally to maintain brand consistency and drive engagement.
Created and implemented channel-specific social media strategies, integrating user behavior, metrics, and consumer journey insights. Oversaw editorial calendars and content distribution to ensure alignment with campaign KPIs and objectives. Delivered comprehensive social media strategies to clients targeting both the General and Hispanic markets.
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Facilitated creative ideation by providing social media trends and insights, contributing to tailored execution tactics.
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Provided paid media recommendations to optimize content performance.
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Crafted user experiences tailored for creative executions, enhancing engagement and interaction with developed content.
Provided comprehensive analysis and interpretation of global news for TV audiences and conducted interviews with former Presidents and parliamentarians.
Post Graduate Studies in Strategic Communications, University of Arts, Sciences and Communications, Santiago, Chile.
Bachelor of Arts (B.A.) in Mass Communication/ Journalism, University of Arts, Sciences and Communications, Santiago, Chile.