Award-winning Creative Director with over a decade of experience leading social-first, brand and integrated campaigns for global brands and A-list talent. Specialized in building culturally resonant, performance-driven creative across social, paid, influencer, and live-event platforms. Proven track record of building high-performing teams and delivering work that drives engagement, growth, and brand relevance.
EXPERIENCE
Creative Director
The Community
Los Angeles, CA
July 2024 – Present
Creative Director
Saatchi & Saatchi
Los Angeles, CA
August 2022 – April 2024
Creative Director
Conill - Saatchi & Saatchi
Los Angeles, CA
May 2020 - August 2022
ACD
Conill - Saatchi & Saatchi
Los Angeles, CA
June 2018 - April 2020
Creative Lead, Social Media
Content Creator
Conill - Saatchi & Saatchi
Los Angeles, CA
March 2017 - May 2018
Social Media Content Manager
Conill - Saatchi & Saatchi
Los Angeles, CA
September 2014 - February 2017
News Reporter
Televisión Nacional de Chile, Santiago, Chile
May 2010 - April 2013
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Led social-first creative for Verizon’s Hispanic and multicultural business, overseeing brand voice, campaign strategy, and creative direction across TikTok, Instagram, YouTube, and emerging platforms.
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Directed Verizon’s flagship Concert Series, a multi-channel loyalty and acquisition platform delivering exclusive, invite-only performances with A-list artists to drive customer engagement and retention.
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Built and led cross-functional creative teams (agency, creators, production, and Verizon marketing) to deliver culturally resonant, performance-driven campaigns at scale.
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Served as Creative Lead on Verizon’s holiday partnership with J Balvin, producing social-first content and experiential storytelling that fused music, culture, and commerce.
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Spearheaded the social-first strategy for Verizon’s FIFA World Cup 2026 sponsorship, defining how one of the world’s largest sports properties lives across short-form video, creators, and real-time fan engagement.
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Led T-Mobile’s social-first and 360° creative across major brand moments, driving cultural relevance, brand love, and customer engagement at national scale.
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Spearheaded award-winning campaigns including Toss Your Cap, Santa Calling, and Justin Bieber NYE, earning recognition such as the Clio and Shorty Awards.
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Rebuilt T-Mobile’s social strategy using performance data, audience insights, and platform analytics to improve content effectiveness, engagement, and ROI.
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Directed high-volume, always-on and tentpole content across TikTok, Instagram, YouTube, X, and emerging platforms, balancing speed with brand consistency.
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Created serialized social formats and creator-led programming aligned to trends, fandom, and youth culture to drive sustained growth and relevance.
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Oversaw live and on-site creative for major cultural moments including iHeartRadio Music Festival, Premios Lo Nuestro, Austin City Limits, and MLB activations, managing talent, production, and real-time publishing.
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Led creative strategy for both General Market and Multicultural business, driving agency growth and expanding T-Mobile’s cultural relevance across key audiences.
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Directed branded content and social campaigns for major cultural moments including Coachella, the American Music Awards, and the FIFA World Cup, delivering standout engagement and brand impact.
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Established T-Mobile’s social tone, voice, and platform playbooks, creating a consistent, scalable brand identity across social channels.
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Built streamlined production and partnership models with Dick Clark Productions, Goldenvoice, E3, and Univision to accelerate delivery, elevate creative quality, and support high-volume live and cultural activations.
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Helped secure Conill as Agency of Record for T-Mobile’s social business, directly contributing to a major expansion of the agency’s scope, revenue, and team footprint.
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Built high-performing social-first and 360° creative teams, establishing collaborative workflows and elevating creative output across platforms.
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Delivered campaigns that consistently exceeded performance benchmarks while improving speed, efficiency, and cross-functional collaboration across strategy, production, and client teams.
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Led the creative development of social-first and 360° campaigns, translating brand strategy into platform-native storytelling across creators, influencers, and A-list talent partnerships.
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Collaborated across internal teams, talent, and external partners to deliver cohesive messaging and seamless execution from concept through launch.
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Developed platform-specific social strategies grounded in consumer insights and performance data to improve reach, engagement, and campaign effectiveness.
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Managed editorial calendars, publishing schedules, and content distribution to support brand objectives and key performance indicators.
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Optimized engagement and content performance by integrating paid media, testing formats, and iterating based on real-time results.
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Reported on major political and cultural events for a national audience, delivering clear, compelling storytelling under high-pressure, live-broadcast conditions.
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Interviewed former Presidents, parliamentarians, and public figures, developing a sharp instinct for narrative, audience psychology, and real-time communication.
EDUCATION
Post Graduate Studies in Strategic Communications, University of Arts, Sciences and Communications, Santiago, Chile.
Bachelor of Arts (B.A.) in Mass Communication & Journalism, University of Arts, Sciences and Communications, Santiago, Chile.