ENTERTAINMENT & ACTIVATIONS
NYE with Justin Bieber
#BieberNYE
As the world anxiously awaited the grand entrance of 2021, the traditional New Year's Eve bash faced a tough adversary—good ol' coronavirus. After a year of Zoom parties and virtual shenanigans, brands knew they had to whip up something extraordinary to outshine the mundane.
So, we teamed up with none other than the Biebs himself, Justin Bieber, to concoct the most mind-blowing New Year’s Eve spectacle. Picture this: an experience so epic that you could revel in it from the cozy confines of your couch or, for the daring, at a venue specially picked to ignite that concert fever.
Thanks to T-Mobile's wizardry, fans got to livestream Justin’s first full-length concert in four years. But wait, there's more! Through a social extravaganza, a handful of lucky winners got their hands on an exclusive NYE celebration pack, turning their home party into a glittery affair that even Gatsby would envy.
Premios Juventud
From backstage to onstage and beyond
#PJenMásLugares
With a sprinkle of imagination, we cracked the code to bring fans into the heart of the Premios Juventud action, forging an unprecedented closeness to their favorite artist—even when miles apart. In cahoots with T-Mobile, CNCO, and influencer Sebas, we unraveled a social masterpiece exclusively for the fans.
We kicked it off with a series of vibrant videos guiding fans through the entire awards show journey, from glamming up at home to peeking behind the curtains at rehearsals, all in the style of a FaceTime call. But hold on, here's the kicker: the grand finale offered fans the golden ticket to virtually mingle with CNCO. How? By tweeting during Premios Juventud from where you were watching the show using our branded hashtag. From the cozy sanctuary of their homes, fans not only witnessed the show but also embarked on an intimate rendezvous with their cherished artists.
Post Malone’s Tour: Unlocked
#RUNAWAYtour
Only a powerhouse network can sneak you inside the phone of one of the year's most influential artists, unveiling the untold stories behind his cherished tour memories tucked away in his device.
All of this, seamlessly paired with the promotion of T-Mobile’s music perks, such as exclusive concert tickets for our customers. We even sprinkled in a dash of humor with a series of memes, proving that we were taking Post Malone on a nationwide joyride.
Instant Connection to
Premio Lo Nuestro
#5GesLoNuestro
In a world where concerts vanished and awards shows took a hiatus, fans were left hanging, yearning for a solid connection to their music idols. Enter Camilo, the GRAMMY-winning maestro, and our ingenious plan for Premio Lo Nuestro. We transformed T-Mobile's 5G into the unsung hero, connecting Camilo and his Tribu in a way that screamed 'instant connection.'
Camilo vibing with his fans, a virtual cross-country performance that defied distance, and even Camilo slipping into fans' phones with a voicemail treat. We didn't just bridge the gap; we threw a party in it, bringing fans nationwide a heartbeat away from their favorite artist. Obstacles? Nah, we swiped left on those.
iHeart Music Festival
#iHeartWithUs
No matter what music you're into, T-Mobile connects you to ALL the tunes you love at the T-Mobile Arena in Las Vegas.
The iHeartRadio Music Festival isn't like any other event. Instead of focusing on just one type of music, it's about bringing together the best artists across all genres in one place. This allows fans to bounce from country twangs to pop beats and wind down the night with some rock vibes—all in one musical odyssey.
We brought this sentiment to life by blending cherished artists and influencers from diverse genres that inspired their unique sounds. This struck a chord among fans who connected with the thrill of stumbling upon fresh tunes.
Happiness begins with the launch of the First and only nationwide 5G network.
#AMAsWithUs
In the grand symphony of technology, T-Mobile's 5G is the virtuoso that hits all the right notes, bringing the Jonas Brothers' journey to your doorstep. Picture this: a virtual road trip through different cities, where fans not only rode shotgun but also fired away questions for an exclusive AMA at the AMAs.
Thanks to T-Mobile's unrivaled 5G magic, the Jonas Brothers' performance at the AMAs in LA was beamed live from Boston, creating a musical fusion that transcended geographical boundaries. We spiced up their show with tech-infused nuggets, offering fans an augmented experience peppered with exclusive fun facts about their latest album. All this, while keeping you plugged into the beats you love, coast to coast.
From Everywhere to Coachella
#CoachellaWithUs
Coachella isn't just a festival; it's an experience, a cosmic collision of sound, style, and sun-soaked vibes. But what about those who can't physically make it? Fear not, fellow music lovers, for T-Mobile has woven a digital tapestry to bring the vibes straight to your screens!
We teamed up with Coachella to sprinkle the festival nationwide. A livestream spectacle with multistages, all powered by the enchanting T-Mobile network. Now, fans could groove to their favorite beats live, whether they were chilling on a couch or getting cozy on a hammock. To stir excitement, we planted social seeds and served up custom pre-rolls on YouTube for fans hungrily searching for glimpses of their favorite performers. It was the ultimate nudge – Why just watch when you can watch live. The virtual Coachella experience was just a click away.