CAMPAIGN & BRAND MOMENTS
Santa Calling
#HolidayOn
T-Mobile helped Santa spread some sweet magenta holiday cheer and gave kids everywhere an immersive experience they’ll always cherish. Thanks to T-Mobile’s 5G network, Santa was able to connect with more kids than ever before! No more queuing headaches or missing out on kiddos tucked away in less bustling corners—Santa now had eyes on children nationwide, wherever they may be.
For those missing the video call sleigh ride, we had a backup plan. Parents, unleash your creativity! We urged them to spill their kids' Christmas wishes on social for a shot at turning those dreams into reality. The magenta holiday affair—because dreams should never be too far from reach.
T-Mobile + Netflix
#TWOgether
Ever binged so hard on Netflix that you started turning into your favorite characters? Spanish comedian LeJuan knew the struggle. Thanks to endless Netflix marathons, he got caught up in a character crossover. But hey, when Netflix was on us with T-Mobile, who complained about a little personality makeover? Embraced the binge, became the character.
A Graduation Unlike any Other
#TossYourCap
In the extraordinary saga that was 2020, the graduating class emerged as true trailblazers.
Imagine high school doors closing, and a brave leap into a world reshaped by unprecedented challenges. The Class of 2020 faced it all without the traditional cap toss and cheers that mark this monumental transition.
To honor these resilient graduates, we unleashed the #TossYourCap phenomenon on TikTok, their natural social playground. Thousands of creators, alongside beloved influencers, converged to create a virtual cap-tossing celebration—a fitting homage to their exceptional journey. And in true T-Mobile style, every cap toss video meant a $5 donation to Jobs for America’s Graduates, up to $200K, ensuring these unique grads stepped into the future with a brighter path ahead.
Hispanic Heritage Month
#SeguimosUnidos
T-Mobile ignited a fiesta of Hispanic pride during Hispanic Heritage Month! We joined forces with Hispanic icons, influencers, and our T-Mobile champs to showcase the myriad ways one can revel in their heritage. In a burst of creativity, we crafted content that not only dug into their roots but also unraveled tales of how their Hispanic identity shaped their work and lives.
But wait, there's more! To scatter the seeds of Hispanic pride even wider, we staged a social content party—in both English and Spanish. Fans were urged to spill the beans on how they celebrated their heritage, all for a shot at winning the ultimate Hispanic celebration bash, tailored to their unique style.
The League of Extraordinary
#ToyotaCHR
Embark on a journey with us as we unveil the epitome of Toyota luxury!
Crafted under the four pillars of STYLE, VERSATILITY, TECH, and DRIVE, this sleek beauty takes center stage. But hold on tight, because we've elevated it to a whole new level with our very own "Extraordinary League."
Envision this: a grand reveal day, a multi-camera Facebook Live celebration hosted by our dynamic "Extraordinary League" and the one-and-only Wilmer Valderrama. It's not just about the car; it's an immersive experience where fans dive into the real-time festivities of the unveiling and discover the soul behind the wheel. Get ready for a ride like never before!
A Nationwide Celebration
#VibraMagenta
No other network hits the high notes quite like T-Mobile. It's the melody that brought fans nationwide together to groove with J Balvin on the grandest night in Latin music.
When J Balvin sent out the call on Instagram, fans flocked to NY, activating a custom Twitter hashtag that was like a backstage pass to the ultimate fiesta with their favorite star and the award show.