CAMPAIGN & BRAND MOMENTS
T-Mobile helped Santa spread some sweet magenta holiday cheer and gave kids everywhere an immersive experience they’ll always cherish. Thanks to T-Mobile’s 5G network, Santa was able to connect with more kids than ever before! No more queuing headaches or missing out on kiddos tucked away in less bustling corners—Santa now had eyes on children nationwide, wherever they may be.
For those missing the video call sleigh ride, we had a backup plan. Parents, unleash your creativity! We urged them to spill their kids' Christmas wishes on social for a shot at turning those dreams into reality. The magenta holiday affair—because dreams should never be too far from reach.
T-Mobile + Netflix
Ever binged so hard on Netflix that you started turning into your favorite characters? Spanish comedian LeJuan knew the struggle. Thanks to endless Netflix marathons, he got caught up in a character crossover. But hey, when Netflix was on us with T-Mobile, who complained about a little personality makeover? Embraced the binge, became the character.
A Graduation Unlike any Other
In the extraordinary saga that was 2020, the graduating class emerged as true trailblazers.
Imagine high school doors closing, and a brave leap into a world reshaped by unprecedented challenges. The Class of 2020 faced it all without the traditional cap toss and cheers that mark this monumental transition.
To honor these resilient graduates, we unleashed the #TossYourCap phenomenon on TikTok, their natural social playground. Thousands of creators, alongside beloved influencers, converged to create a virtual cap-tossing celebration—a fitting homage to their exceptional journey. And in true T-Mobile style, every cap toss video meant a $5 donation to Jobs for America’s Graduates, up to $200K, ensuring these unique grads stepped into the future with a brighter path ahead.
Hispanic Heritage Month